When it Rains Paper Co.
About the project
When It Rains Paper Co. is the story of 2 sisters who made their dreams a reality one rainy day. They specialize in paper, party and personalization.
They have a gorgeous Squarespace site filled with all of their paper products and an amazing blog where they share the behind the scenes of their business! But... they were a bit annoyed with one of their template's feature – or more specifically, lack of.
STRATEGY & CODE
They are currently using the Galapagos template, which is fantastic for e-commerce sites but not so much for blogs.
The problem was, they had only two options to display their content on the main blog page:
Showcase full blog posts stacked one over the other, which made it pretty difficult to give their audience a chance to pick what to read or to even browse through older posts.
Display only a post excerpt without imagery – since that template doesn't allow for thumbnails – which would be particularly annoying for all their recipe posts since they can't showcase the final result.
But they wanted the best from both worlds without having to switch to a different template, therefore custom code was necessary.
With the help of CSS and some JS, I was able to come up with a workaround for their blog page, and now they're able to display a faux thumbnail and excerpt along with a customized Read More button to invite their audience to click!